Weekday is a Swedish street/fashion brand influenced by youth culture and street style. The truth of the matter is: As of today, our industry isn’t sustainable. Producing new things normally isn’t. We do however put sustainability at the core of Weekday,  and we aim to make responsible choices in everything we do. For us, this is the only way forward. We’re at a point where we're accelerating our speed of change. Our mindset is to consider social and environmental impacts of every decision we make, and fully integrate our sustainability ambitions into our business strategy. So that responsibility becomes part of every single one of our everyday decisions.